
Back during those crazy Democratic National Convention days when "the Obama poster" t-shirts started flying from New York sidewalk stashes like mustard packets at the good 'dog stand outside of MSG, we probably should have braced ourselves for the Obama Brand.
Maybe we did – maybe half-heartedly. Everybody figured Obama was going to be the first black guy in the big White House. McCain kept talking about Vietnam; Barack kept talking on his Blackberry. Platforms aside, if nothing else, the generation gap was obvious.
Not that I'm complaining about how it all went down. I'm an Obama guy myself and understand what sort of changing of the guard we all witnessed the other day in Washington. It’s a big-assed deal. Exciting times.

And I sure did get a kick out of some of these photoshop doozies I came across and this
Daft Punk vs. Adam Freeland effort had everybody bumping.
But didn’t it feel a little grimy when that kid (maybe 10 years old) pegged Barack over Kanye as King of Cool in a CBC interview at his school, which was supposed to put a lid on the network’s Inauguration coverage? Anybody see that? To start off, brutal question in the first place (yeah, we get it: evvvverybody thinks Barack's badass- even the kids!).
Side note: Wait, so Kanye isn’t the fly guy around the jungle gym anymore, or did Barack just steal his thunder on the big day? If Kanye’s no longer cool with the kiddies, we’re going to need more memos.It’s also a nice way to underscore the ol’ popularity contest during one of the biggest political moments any of us may ever see, using that as your exclamation mark on the whole day. Classy.

And we wonder how it’s possible that the Obama Brand’s already bursting at the seams while the man himself has barely had a chance to find a good spot in the Oval Office for his favourite “Yes, We Can” swag (I’d go for the can above the can, personally).
Obama did it right: he’s in touch with today, a day in which actual platforms are probably just fighting for face time in daily meetings. His campaign embraced change, innovation, pop culture, celebrity, style, swagger, and now he’s probably the biggest name on the planet. The kids dig him, so he obviously did something right. Let’s just hope his brand bonanza doesn’t become bigger than Obama himself.